Cauley, Lesley. “$50 Cell Service May Start Price War.” USA Today. 16 January 2010.
Ladies and Gentlemen, it has arrived. The plan we’ve all be waiting for is now offered by Sprint! The new $50 price on Sprint’s new cell phone plan Lesley Cauley anticipates will start a price war between the competing cell phone carriers. While Lesley does have the logical appeal and facts to support her argument (because everyone seems to be an expert on cell phones today) her ethical appeal lessens when she says “some analysts” instead of a specific group or analyst. Being the kind of person who would go check on the analysts myself, it would be nice to have a name so I could examine the data on my own.
In terms of emotional appeal; though, Cauley did a wonderful job of connecting to her readers. She took the approach of trying to save her peers money, which of course everyone responds to. This helped to connect with her as a writer and hear her message. Thanks to this, I will certainly be keeping my eyes open for a newer cheaper cell phone plan, which I’m sure parents everywhere will appreciate. Thanks for the heads-up Lesley!
Oh so true. If people would do thier homework and question something and leave no stone unturned it would lead you to places one would never think of. I for one questioned airport security directives. I now know who the “THEY PEOPLE” are. Once you know them you will not follow the croud and you will do your own thinking. It is so easy to let others do the leg work and miss the whole issue.